The trick for the company, as Fox notes, will be finding a way to capitalize on the information element of such ads... like those glistening tenderloin cuts... without alienating users.

"I think you might see things along those lines," Fox continued. "My expectation is that we'll do some more thinking around this area and potentially some experiments. Expect a scenario where we'll move extremely cautiously, though." [link]

When fucking people over with information they don't want (read: false information, unwanted information, distraction, advertising) you have to "move extremely cautiously", you have to make sure you fuck over your users experience just a little bit, slowly, over time. You don't just take a nice polite user interface like text ads and one day fuck it all over with loud audio/video/image ads... you have to do it slowly.... you have to CREEP:

CREEP (N)
# The act of creeping; a creeping motion or progress.
# Slang. An annoyingly unpleasant or repulsive person.

What part of "Don't be Evil" is bombard your customers with annoying fucking image and video ads after building years of support with polite text ads?

First they read all their customers e-mail to show them TARGETED advertising, then they planned advertising for YouTube (yes, it's your tube, but now it has our ads) and now they plan to ad image and video ads to normal searches. Yes, when you're doing important research is the perfect time for those good old animated image ads, and maybe have an auto starting JC Penny ad with sound start blaring out of your machine. That's just what I want my computer to do.

OH when lord will someone else make a backup copy of the internet for me to search that would be hosted on a million distributed computers that could put this accursed Google beast out of business and return web searching to the people?

How special is what they do really? They made a backup copy of the web on their machines at the GoogleFarm and they let you search it (hell they even use your searches to improve search results for other people, like that couldn't be done distributed).

Bombula writes to let us know that Google is "finally succumbing to the power of the almighty dollar" and getting ready to implement image and video ads in sponsored searches. [via /.]